If someone requested you to describe Instagram, what would you say? Most people would be baffled by such a question. Of course they know about it, but how do you begin describing Instagram adequately?

Instagram has become a huge sensation worldwide. In fact, millions of people today use the website as both a social platform and a functional media. This happens every day. Do you, perhaps, consider Instagram merely as a platform for sharing fancy photos of in various settings?

Many people seem to think of Instagram as such a platform. They do not think of it as forum for potentially achieving other purposes. They have never considered that Instagram can be a useful business tool. As we will soon discover, how wrong they are! Instagram means much more than this.

How many people use Instagram daily? Well. A staggering 500 million daily active users (DAUs), ranking it second behind Facebook for the social network with the highest daily logins. On a monthly basis, 600 million people use the website.

These figures are derived from Instagram sources.

Instagram uses a very simple, accessible and effective format. This format allows users to scroll through the system seamlessly, going over a timeline of images and photographs. Over time and naturally, Instagram has progressively become an ideal place for advertising and business. As a user, when you scroll through the multiple collections of images, you will usually scroll past many short advertisements that are generally tailored to their location. According to the Instagram website sources, more than five million businesses today use Instagram actively for business and advertising purposes.

For this reason, many business have set up their own Instagram accounts. The website says that more than 70% of Instagram users are there to follow some kind of business interests. By setting up account and strategically stationing themselves, such businesses can effectively send a series of adverts on the audience timelines. What is more, they do not have to pay for this advertising schemes.

At the same time, Instagram also offers an opportunity for users to publish content on a variety of formats. These formats can be quite different from what the ordinary person considers as conventional. For instance, users are able to publish their content, such as videos that run for up to one minute. They can publish a variety of stories that effectively allow for the streaming of short video clips and images that may be displayed consecutively. This feature can offer business an option to spread their message or advertise products. Indeed, they may even feature full-screen adverts without a hassle.

Once you set up a business profile on your Instagram account, you can get a host of other benefits that may take your business to greater heights. Further, Instagram will give you some useful insights into posts and followers. In this way, it can provide you with potentially valuable information that ultimately work for the good of your business. In some ways, businesses can boost such posts by spreading the promotions to a much larger audience. The businesses typically do this by paying for such promotions.

At the same time, Instagram users may pay for advertising in several other ways. You may have come across some simple photo adverts. Often, these appear in people’s private timelines, just as it happens in ordinary photos on other digital forums. Users may also post in this same manner in video format, particularly if they want to capture movement attention or have a longer message to post. You can use an option where advertisements usually appear in the format of a carousel. This format enables users to swipe sideways through a visual collection in case they wish to discover more. Lastly, you may also advertise using the feature of stories. This works well for the biggest and boldest types of adverts.

Today, the younger generation has continued to rely more and more on digital products like mobile devices. If you want the quickest way to promote a business that targets this audience you should go for mobile advertising that uses the latest apps in the market. It helps a lot to engage with such people in an environment that is familiar; their own world.

In this way, you can connect with them in a rather subconscious but effective level. In this time and age, many people seldom have the time to go through large pieces of text. Instead people prefer some quick visual aids that help to deliver messages and information in a quicker and more effective way. Instagram is the veritable perfect tool for upcoming businesses that want to expand their larger audience in the digital field.

Following on from the Wine Market theme and with the Global Wine Market projected to reach $450 billion by 2027. With summer just around the corner, there's no better time to get outside—and no better place to do it than California wine country. The summer season in the Golden State's diverse wine regions is a special time with its beautiful weather and fun activities. Winery patios await, al fresco activities abound and scenic views of vines and grape clusters are all part of the experience. Wineries have started to reopen and are looking forward to welcoming guests. To assure you have a spot, plan your visit ahead of time with a reservation.

Wine Institute offers five reasons to love California wine country this summer:

1. Wine Country Is Always Nearby

Wherever you are in California, wine country is just a short trip away. With more than 4,200 wineries statewide, from San Diego to the Oregon border, there's always something new to discover when exploring the state's vast options of wine. To find wineries near where you live or plan to visit, use the Discover California Wines search tool.

2. Outdoor Activities in the Vineyards—from Hiking to Cycling to Yoga

With good summer weather, it's the time of year to go outside and get active. California wineries offer an array of outdoor activities to get your blood pumping. At Alexander Valley Vineyards in Sonoma County, join a daily vineyard hike to learn about the vines while sampling the latest vintages. Clif Family Winery offers Napa Valley cycling excursions that include bike rentals and a post-ride tasting at the winery. In Paso Robles, Castoro Cellars' resident instructor leads yoga classes and retreats among the vines, and the winery also boasts an 18-hole disc golf course. At Wente Vineyards in Livermore Valley, golfers can hit the links on an 18-hole championship course with panoramic vineyard views. At Windy Oaks, visitors can take a self-guided hike through the vineyard to a ridgetop picnic spot overlooking the Monterey Bay. Saddle up at Cooper-Garrod Estate Vineyards for a horseback trail ride before settling down for a tasting on the winery's garden patio in the Santa Cruz Mountains overlooking Silicon Valley.

3: Enjoy Winery Gardens

Meander through a lush, gorgeous garden in the warm sunshine to lift your spirits—especially in the summer, when winery gardens burst with fragrant flowers and estate-grown produce. In Sonoma County, explore the flower and educational culinary gardens at Kendall-Jackson Wine Estates, or enjoy the sustainability-focused veggie garden at Quivira Vineyards, which includes 100 raised beds. Stroll among the blooms at Deaver Vineyards' sister operation, the Amador Flower Farm, where one can see over four acres of landscaped demonstration gardens. In Napa, a formal French garden greets visitors to Domaine Carneros, and the Vineyard Experience at B Cellars begins with a tour of the winery's garden of raised beds planted with vegetables, fruits, greens and flowers. The Farms-to-Table tour at Wheeler Farms features a visit to the winery's extensive gardens, home to edible plantings and a heritage fruit tree orchard. Explore the 250-tree orchard at Buttonwood Farm Vineyard in Santa Barbara County or take in the beauty of the winery's cut-flower garden.

4. Educational Vineyard Tours and Tastings

Summer is an exciting time in the vineyards. Early in the season, tiny flowers bloom on the vines and turn into green berries. By mid-summer, grapes for the red varieties begin their dramatic transformation from bright green to crimson. Visitors can learn about the grapes' journey during an electric minibus tour of Ponte Winery's 310-acre ranch in Temecula, as well as during Benziger Family Winery's private tours via shuttle through its educational vineyards and garden habitats for beneficial insects in Sonoma County. At Six Sigma Ranch & Winery, less than an hour north of Napa Valley in Lake County, take a vineyard tour on an all-terrain Pinzgauer vehicle or hike and bike on the winery's roads and trails and use their wildflower map.

5. Summer Produce Stars at Winery Restaurants

Summer brings a bounty of fresh, sustainably grown California produce, from ripe tomatoes and summer squash to artichokes and peaches. Many wineries have culinary gardens that guests can visit, and several operate their own onsite restaurants—often with scenic patio seating—showcasing farm-to-table California cuisine.

Farmstead at Long Meadow Ranch in Napa Valley highlights produce from the family farm. Rustic at Francis Ford Coppola Winery in Sonoma sources herbs and produce from the winery gardens. Local ingredients star at the Creekside Grille at Wilson Creek Winery and The Vineyard Rose at South Coast Winery—both in Temecula—as well as The Restaurant at Justin (Justin Vineyards & Winery), Cass Winery Café and Niner Wine Estates in Paso Robles. The café at Lodi's Michael-David Winery features produce grown locally or onsite.

Wine Institute is the public policy advocacy group for 1,000 California wineries and affiliated businesses that initiates and advocates state, federal and international public policy to enhance the environment for the responsible production, consumption and enjoyment of wine. The organization works to promote the economic and environmental health of the state through its leadership in sustainable winegrowing and a partnership with the Visit California tourism organization to showcase California's wine and food offerings and the state as a top travel destination. Wine Institute also has an export program for California Wines which represents 95 percent of U.S. wine exports.

The global wine market size is expected to reach USD 685.99 billion by 2028, according to a new report by Grand View Research, Inc. It is expected to expand at a CAGR of 6.4% from 2021 to 2028. The growing preference for wines among all age groups instead of hard spirits across the world is expected to be a major factor contributing to the growth of the market. In addition to this, growing party culture with higher demand for low alcoholic beverages is anticipated to fuel the market growth over the forecast period.

Key suggestions from the report:

By product, table wine held the largest share of more than 84.0% in 2020 and is expected to maintain its lead over the forecast period. Being inexpensive and easily accessible through retail, table wines often find preference among new consumers of wine

The sparkling wine product segment is projected to register the fastest CAGR of 6.6% from 2021 to 2028. Increased consumer interest in spritz drinks and propagation of aperitivo culture in the European region have been driving the demand for sparkling wine

The off-trade distribution channel held the largest share of 89.0% in 2020. The off-trade distribution channel of wine includes retail outlets, supermarkets, and hypermarkets

Europe held the largest share of over 46.0% in 2020. Europe is the most established market for wine with several countries such as Portugal, Italy, and France having the highest per capita wine consumption per year

Wine has gained wide-scale penetration across the globe. Its popularity is attributed to its affordable pricing along with fine taste. Online sales of wine have made it exceptionally affordable and accessible to consumers, regardless of their location. Along with that, digital communication technologies have improved the experience of shopping for different types of wine.

The off-trade distribution channel enjoys maximum penetration across the globe. The regular consumption of table and dessert wines is likely to be the major factor driving the sales of different types of wines through off-trade distribution channels. In addition, the low prices of wine being sold through these distribution channels are likely to encourage more consumers to opt for these, resulting in a positive impact on the market growth over the forecast years.

Companies are increasingly focusing on producing new wines to gain market share across the globe. For instance, in May 2020, E. & J. Gallo Winery announced the launch of a new French rosé, created and developed by Post Malone, a Grammy-nominated record artist, in partnership with Global Brand Equities and Dre London. E. & J. Gallo Company has exclusive distribution and sales support for the brand.

To increase geographic reach, cut down competition, and expand market share, companies are adopting strategies such as mergers & acquisitions and various partnerships. For instance, in 2020, Accolade Wines acquired the operations of Australian wine company Katnook Estate from Wingara Wine Group. Accolade Wines will control approximately 160 hectares of vineyards in Coonawarra, Australia.

More Good Finance Stats:

U.S. Wine Market – The U.S. wine market size was estimated at USD 61.80 billion in 2017. The increasing penetration of the product on account of growing consumer preference for the low percentage of Alcohol by Volume (ABV) blends is expected to drive market growth.

Port Wine Market – The global port wine market size was valued at USD 825.68 million in 2018 and is expected to witness a significant CAGR of 4.0% in the forecasted period. Increasing alcohol consumption is one of the major driving factors for the industry.

Honey Wine Market – The global honey wine market size was valued at USD 408.45 million in 2018. The market is estimated to expand further at a CAGR of 10.41% from 2019 to 2025.

About Grand View Research

Grand View Research, U.S.-based market research and consulting company, provides syndicated as well as customized research reports and consulting services. Registered in California and headquartered in San Francisco, the company comprises over 425 analysts and consultants, adding more than 1200 market research reports to its vast database each year. These reports offer in-depth analysis on 46 industries across 25 major countries worldwide. With the help of an interactive market intelligence platform, Grand View Research helps Fortune 500 companies and renowned academic institutes understand the global and regional business environment and gauge the opportunities that lie ahead.

Digital Educational Publishing Market to grow by USD 9.03 billion during 2021-2025

Technavio has been monitoring the digital educational publishing market and it is poised to grow by USD 9.03 billion during 2021-2025, progressing at a CAGR of almost 16% during the forecast period. The report offers an up-to-date analysis regarding the current market scenario, latest trends and drivers, and the overall market environment.

Impact of COVID-19

The COVID-19 pandemic continues to transform the growth of various industries, however, the immediate impact of the outbreak is varied. While a few industries will register a drop in demand, numerous others will continue to remain unscathed and show promising growth opportunities.

Digital Publishing Market by Type and Geography - Forecast and Analysis 2021-2025: The digital publishing market has the potential to grow by USD 65.31 billion during 2021-2025, according to Technavio.

Digital Education Content Market by End-user and Geography - Forecast and Analysis 2021-2025: The digital education content market size has the potential to grow by USD 42.93 billion during 2021-2025, according to Technavio.

The market is fragmented, and the degree of fragmentation will accelerate during the forecast period. Bertelsmann SE & Co. KGaA, Cengage Learning Holdings II Inc., Georg von Holtzbrinck GmbH & Co. KG, Instructure Inc., John Wiley & Sons Inc., Lagardere SCA, McGraw-Hill Education Inc., Pearson Plc, RELX Plc, and Scholastic Corp. are some of the major market participants. Although the expeditious penetration of smartphone devices will offer immense growth opportunities, the increased availability of open-source materials likely to pose a challenge for the market vendors. In a bid to help players strengthen their market foothold, this digital educational publishing market forecast report provides a detailed analysis of the leading market vendors. The report also empowers industry honchos with information on the competitive landscape and insights into the different product offerings offered by various companies.

Technavio's custom research reports offer detailed insights on the impact of COVID-19 at an industry level, a regional level, and subsequent supply chain operations. This customized report will also help clients keep up with new product launches in direct & indirect COVID-19 related markets, upcoming vaccines and pipeline analysis, and significant developments in vendor operations and government regulations.

This study identifies growing government initiatives to improve digital education technology as one of the prime reasons driving the digital educational publishing market growth during the next few years.

Technavio is a leading global technology research and advisory company. Their research and analysis focuses on emerging market trends and provides actionable insights to help businesses identify market opportunities and develop effective strategies to optimize their market positions. With over 500 specialized analysts, Technavio's report library consists of more than 17,000 reports and counting, covering 800 technologies, spanning across 50 countries. Their client base consists of enterprises of all sizes, including more than 100 Fortune 500 companies. This growing client base relies on Technavio's comprehensive coverage, extensive research, and actionable market insights to identify opportunities in existing and potential markets and assess their competitive positions within changing market scenarios.