If someone requested you to describe Instagram, what would you say? Most people would be baffled by such a question. Of course they know about it, but how do you begin describing Instagram adequately?
Instagram has become a huge sensation worldwide. In fact, millions of people today use the website as both a social platform and a functional media. This happens every day. Do you, perhaps, consider Instagram merely as a platform for sharing fancy photos of in various settings?
Many people seem to think of Instagram as such a platform. They do not think of it as forum for potentially achieving other purposes. They have never considered that Instagram can be a useful business tool. As we will soon discover, how wrong they are! Instagram means much more than this.
How many people use Instagram daily? Well. A staggering 500 million daily active users (DAUs), ranking it second behind Facebook for the social network with the highest daily logins. On a monthly basis, 600 million people use the website.
These figures are derived from Instagram sources.
Instagram uses a very simple, accessible and effective format. This format allows users to scroll through the system seamlessly, going over a timeline of images and photographs. Over time and naturally, Instagram has progressively become an ideal place for advertising and business. As a user, when you scroll through the multiple collections of images, you will usually scroll past many short advertisements that are generally tailored to their location. According to the Instagram website sources, more than five million businesses today use Instagram actively for business and advertising purposes.
For this reason, many business have set up their own Instagram accounts. The website says that more than 70% of Instagram users are there to follow some kind of business interests. By setting up account and strategically stationing themselves, such businesses can effectively send a series of adverts on the audience timelines. What is more, they do not have to pay for this advertising schemes.
At the same time, Instagram also offers an opportunity for users to publish content on a variety of formats. These formats can be quite different from what the ordinary person considers as conventional. For instance, users are able to publish their content, such as videos that run for up to one minute. They can publish a variety of stories that effectively allow for the streaming of short video clips and images that may be displayed consecutively. This feature can offer business an option to spread their message or advertise products. Indeed, they may even feature full-screen adverts without a hassle.
Once you set up a business profile on your Instagram account, you can get a host of other benefits that may take your business to greater heights. Further, Instagram will give you some useful insights into posts and followers. In this way, it can provide you with potentially valuable information that ultimately work for the good of your business. In some ways, businesses can boost such posts by spreading the promotions to a much larger audience. The businesses typically do this by paying for such promotions.
At the same time, Instagram users may pay for advertising in several other ways. You may have come across some simple photo adverts. Often, these appear in people’s private timelines, just as it happens in ordinary photos on other digital forums. Users may also post in this same manner in video format, particularly if they want to capture movement attention or have a longer message to post. You can use an option where advertisements usually appear in the format of a carousel. This format enables users to swipe sideways through a visual collection in case they wish to discover more. Lastly, you may also advertise using the feature of stories. This works well for the biggest and boldest types of adverts.
Today, the younger generation has continued to rely more and more on digital products like mobile devices. If you want the quickest way to promote a business that targets this audience you should go for mobile advertising that uses the latest apps in the market. It helps a lot to engage with such people in an environment that is familiar; their own world.
In this way, you can connect with them in a rather subconscious but effective level. In this time and age, many people seldom have the time to go through large pieces of text. Instead people prefer some quick visual aids that help to deliver messages and information in a quicker and more effective way. Instagram is the veritable perfect tool for upcoming businesses that want to expand their larger audience in the digital field.